A NEW STANDARD FOR TEXTURED HAIR
WHO WE ARE
We are a team of scientists, artists and creators dedicated to defying the stereotypes surrounding textured hair especially the ones that tell us that our hair does not grow or that it's too difficult to manage.
WHAT WE DO
We use powerful natural ingredients backed by science to create vegan haircare for healthy growth and length retention. Our mission is to create innovative products that cut down styling time and provide the right amount of slip and moisture for textured hair to flourish. All our ingredients are sustainably sourced from a small, family-owned business.
OUR VALUES